Most tenants renting collocation or hosting spaces are looking for a great deal of reliability and practicality. They want a data center that is fail-proof and affordable. For a long time, this has been the rallying cry for most businesses, with the emphasis on utility. But as consumers of data center services get more sophisticated and as the service offerings in the marketplace increase for buyers, could they be demanding more?
Over the past few years, data center knowledge has increased considerably and a lot of buyers are now thinking differently about the availability of data center services. This means there is a huge number of users who are now learning how they can assess the needs of individual applications and make a decision on whether they really need top notch reliability for their level of application support. That means a buyer who would ordinarily look at the absolute values of performance and reliability may be willing to settle for lower reliability hosting options if it can adequately serve their needs. Buyers understand Data Center Journal services and reliability better and as a result, they can be more discriminative with their choices. If a particular workload doesn’t require 99.99% reliability along with a 24/7 365 days a year uptimes then why purchase it in the first place?
There are several kinds of workloads that may not require such a premium high level of service guarantee. They are heavy workloads but not necessarily critical applications that will cause disasters with network downtimes. An example of this is bitcoin mining. Other examples include various high-performance computing applications which are not necessarily critical, financial services computing, university computing applications as well as oil and gas computing applications amongst many others.
These companies can take up these lower redundancy collocation spaces and still function pretty well. Thanks to this new kind of highly sophisticated users, many data centers are responding to the niche demand by crafting more innovative packages that can cater to this target market. They do this by designing data centre infrastructure with lower redundancy and then offering these at lower rates than their traditional premium products.
For customers, this can result in substantial savings without degradation in the quality of service. A non-redundant collocation solution can cost as much as 40% less. A lot of modern companies are relying on Big Data analytics and as a result, there has been a growth in the use of High-Performance Computing (HPC) in a lot of industries. Fortunately, HPC applications do not require round the clock uptimes as they are not serving customers 24/7. A lot of HPC applications involve batch processing and can, therefore, tolerate graceful switching off of the network to hibernation.
As customers are now becoming more discerning with what they need and realizing that they do not need a certain level of network uptime, data centers must similarly adapt and not offer a one-size-fits-all solution. They must focus on delivering a finer touch to the end users of these collocation services. Read more at http://www.datacenterjournal.com/.