In Japan, the ecosystem of a particular industry is oftentimes populated by a number of companies that are sharing the same principal goal – to succeed. The road to success is not a walk in the park however, and the higher the number of rival companies are, the more obstacles one has to face. These competitors are in a constant battle to outwit and trump each other. New companies may enter the competition, but the ones who are already at the top barely worry. The big guns need not even move or do anything to counter the possible competition, as they already have a trusted brand name and have established themselves. More often than not, the ‘big guns’ are usually companies who have been in the business for several decades. People are more likely to go with a trusted brand rather than trying something which is both different and new. However, it does make sense to try out newer and possible more innovative products or services, after all, no company would bother to brave the competition if they had nothing better to offer. It is task that may seem both daunting and impossible, but with corporate branding, stepping up to the competition is possible. The secret to a lasting and enduring company is recognition. Provided that your brand is recognized and is well-loved, penetrating the buying market and going head-to-head with even the big fish is easy.
What is Corporate Branding?
Corporate branding is basically the practice in which the company’s name is used as a product brand name. Corporate brand equity is also used to generate a recognition of the product brand. This branding strategy aims to create a hubbub among the consumer market that is loud enough to make the customers feel the want to switch brands. As a result, the company’s sales will increase and, subsequently, its profits will soar. Once a signficiant following is established, it is easier for you to further increase your sales number while that of your rival companies’ decrease. If steadfastly maintained, you may eventually become top of the pack.
Corporate Branding Advisory understands the need for businesses to flourish above the morass of competition, and offers a solution to many small-time and up-and-coming bigtime businesses dilemmas. CBA’s business-to-business branding methods are just as aggressive as that of their business-to-consumer strategies. CBA offers three basic steps to achieving recognition in the consumer market:
- The first step is composed of research and the collection of information. This includes potential customers and other stakeholders that will serve as a definite overview of the industry a company is wanting to succeed at.
- The second step involves identifying the traits that set a company apart from the competition and turning these differentiating factors as strengths.
- The third and final step is to create a business strategy that that puts steps one and two into action. Furthermore, contingency measures that will be implemented using non-advertising methods.
Company branding is what can make your business truly unique. After all, it becomes your company’s personality. Company branding is not just for big companies, it is also a necessity for small-time businesses who want to make a dent in the highly competitive market.
CBA’s branding approach to corporate branding is to improve the overall ‘personality’ of your company, and to create ‘allies’ both locally and overseas companies, thereby increasing you overall visibility and the number of potential clientele that your company will rub elbows with.
CBA holds seminars on the business case in Tokyo and Nagoya. Interested applicants can fill out a sign up form available on their website.